Personas

Create detailed profiles for people, characters, and more.

Personas are detailed profiles that capture everything about a person, character, pet, or anything else you want to describe. Use them however you need; to guide AI writing voice, provide context about a character in a story, define your ideal customer, or anything else your prompts require.

[SCREENSHOT: Persona editor showing profile fields]

What Personas Include

Basic Profile

• Name and emoji identifier
• Age, gender, location
• Short description

Characteristics

Add any details that matter for your use case:

• Expertise areas
• Background
• Goals and motivations
• Communication preferences
• Or anything else you need

Personality Frameworks

Big Five (OCEAN) Model:

• Openness (Traditional ↔ Creative)
• Conscientiousness (Flexible ↔ Organized)
• Extraversion (Reserved ↔ Outgoing)
• Agreeableness (Competitive ↔ Cooperative)
• Neuroticism (Resilient ↔ Sensitive)

Communication Style:

• Primary style: Driver, Expressive, Amiable, or Analytical
• Optional secondary style for blended personalities

Voice Characteristics

• Tone (e.g., “warm but professional”)
• Directness level
• Energy level
• Vocabulary preferences
• Sentence style
• Explanation approach
• Speaking and writing examples

Creating Personas

Guided Mode

A step-by-step wizard walks you through each section, helping you build comprehensive personas.

[SCREENSHOT: Guided persona creation wizard]

Freeform Mode

Describe the persona you want in a text field and let AI generate the structured profile for you.

[VIDEO: Creating a persona in freeform mode]

Updating Personas

After creating a persona, you can:

• Edit individual fields — Click any characteristic to update it directly
• Use the persona update tool — Add new properties or make broader changes with AI assistance

Using Personas

Reference personas as variables in prompts:

Write this email in the voice of {{persona.SarahMarketing}}.

Write a scene where {{persona.Detective}} interrogates {{persona.Suspect}}.

The complete persona profile replaces the variable, giving the AI all the details it needs.

Common Uses

• Your own voice — Capture how you write so AI matches your style
• Brand voice — Ensure consistent company communication
• Characters — Bring characters to life in fiction, scripts, or games
• Target audience — Create ideal customer profiles for targeted content
• Team members — Write in a colleague’s style when needed
• Historical figures — Research and capture details for educational content
• Pets or animals — Yes, even your dog can have a persona!

Tips

• The more detail you provide, the better the AI understands
• Include examples when capturing someone’s writing style
• Update personas as they evolve
• Create as many personas as you need; they’re just context for your prompts

Learn more: Variables System